SPEAKER PROFILE

Roger McKerlie

Managing Director of Sport Business Network

Theatre: Sales and Marketing

 

This seminar will show the audience how they can involve their business in community sport in order to build their brand, create commercial opportunities and contribute directly to the wellbeing of their local society.

 

Roger began his career in sales for Reed Business Publishing, a division of what is now Reed Elsevier, and progressed through various management roles before being headhunted to run a division of Riley Advertising in London.

 

As MD of an advertising agency at the age of 29 he had a lot to learn and learn he did – primarily that he would be better off running his own agency. In May 1997 he set up Highpoint Advertising a specialist recruitment advertising business and this was soon joined by a retail and sport/leisure marketing agency called Rise Marketing. With clients such as the RFU, the Lawn Tennis Association and JD Wetherspoon, Roger was working in two of his favourite sectors.

 

In 2005, after 8 successful years Roger sold out to his business partner and decided to take a break from the pressures of London and running a business with over 40 staff. He then set up RTM Group in Kent, a business which enabled him to develop different brands, one of which was a marketing consultancy for SME’s and the other a sports marketing consultancy which focused exclusively on the grassroots and community market. This triggered a run of uninterrupted growth for his business which has seen him work with clients like P&O Ferries, Betfair and Muller Dairies as well as dozens of substantial SMEs, sports clubs and public sector bodies. RTM Sports Marketing has become synonymous with sports marketing in the grassroots and community sectors and has led to his latest business being created.

 

The Sport Business Network is a business networking organisation that uses sport to connect its business and sporting members in a way that no other networking group has done before. Sport is at the heart of the network but doing business together is what drives it. With groups in Kent, Sussex and now London the SBN is on a huge growth curve and is receiving rave reviews.

 

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