grey squre SPEAKER PROFILE

John Straw

Mecca Ibrahim

Head of Social Media, Great British Chefs

Theatre: Social Media

 

With a good Social Media Strategy you can use tools such as Facebook, Twitter & Blogs to punch above your weight. Mecca will let you in on some of the secrets to building a large, engaged community, which many big brands are envious of.

 

Mecca started her online career in 1999 when the internet was still embryonic and she demo'ed online communities by crawling under desks to plug cables into companies' fax machines. Both the internet and she have come on a long way since then and Mecca has worked for companies including Justgiving.com, Yahoo!, Joost, MOO.com, eHow and is now Head of Social Media at Great British Chefs.

 

Here she is responsible for building an engaged, online community of lovers of good food & championing the work of the greatest and most creative chefs across the country. Although the site & community only launched in July 2011, they have over 39,000 followers on Facebook who are commenting on food, sharing recipes, leaving tips for each other & engaging with food related commercial partners.

 

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