grey squre SPEAKER PROFILE

John Straw


Cedric Chambaz

EMEA Marketing Lead, Microsoft

Theatre: Internet Marketing

 

Search marketing is a critical tactic for businesses willing to drive qualified traffic to their site, but it may be daunting. This session will meet the needs of both novice and more advanced marketers willing to understand how to start or improve their search advertising.

 

Cedric Chambaz is a leading expert on search marketing and works closely with European businesses to help them develop effective online strategies that will boost their visibility, provide more targeted communication and deliver higher ROI. Cedric joined Microsoft Advertising in 2008 after spending 7 years in advertising agencies in Singapore, Paris and London.

 

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