SPEAKER PROFILE

Allan Biggar

Founder and CEO of All About Brands

Theatre: Sales and Marketing Hub

 

Brands are often managed by marketing and PR teams but I’d argue given the real monetary value of your brand and your reputation it should be top of the agenda for the CEO and the Board.

 

As founder and CEO of All About Brands, as well as European CEO with Burson Marsteller, I have dealt with the whole gamut of issues which fall into the lap of CEOs. And as a member of the worldwide board of directors of Burson-Marsteller I have also seen and grappled with the complexity of running an organisation based in 40 countries with 72 offices around the world as part of a global public company (WPP plc). Founding my own business and building that over the last five years has given me experience of raising capital, building a team from scratch and using my entrepreneurial skills to the full.

 

All About Brands is an integrated marketing communications group of companies headquartered in London offering digital communications, brand strategy, design, business to business advertising, employee engagement, sports marketing and public relations to a host of clients in the UK, Middle East, India, and central Europe. We have a core team of 50 professionals backed up by a flexible team of staff and contractors.

 

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